We ensure you have efficient consumer data for your marketing campaigns
On average, companies waste 20% of their marketing budget sending mail campaigns to poor quality data sets.
Cleansing your data, and purchasing new data to expand your reach, helps you ensure your marketing efforts are not being ignored.
Due to poor address quality, around 6% of mail items are undeliverable each year. Cleansing your data can increase response rates up to 30%.
We're trusted by some of the world's leading brands
Our Pure Data cleansing service provides a comprehensive, low cost, flexible data cleaning option that helps ensure your data is the most accurate it can be. With the UK’s largest and most comprehensive suppression suite, you can rely on our cleansing service to maintain your customer lists to the highest possible standards, thereby improving campaign ROI and protecting brand values.
We can access more than 42 million UK individuals across 21 million households. With our data profiling service we can help you to identify where your ideal consumers reside, then acquiring the data to allow you to target them and understand their behavioural propensity. These services are available to support your customer acquisition strategies for direct mail, telephone or email marketing.
Utilising a consumer database, which holds personal and household insights for 75% of the households in the UK, we can find streets where there are a concentration of individuals that look like your existing customers – using key insights such as financial status, home ownership, age, interests, and affluence. With this data-driven approach and the reduced postage cost of partially addressed mail, you have highly targeted option that can acquire new customers at scale.
Pure Data Information Pack - 2024
From precise data acquisition to meticulous data cleansing, our solutions ensure that your data works harder for you.
