A Royal Mail Incentive for the Retail, Travel and Charity Sectors

Earn up to 20% in retrospective postage credits when you use direct mail to promote Retail, Travel and Charity Sectors

Royal Mail has announced an exciting new opportunity for businesses across the Retail, Travel, and Charity sectors. Starting from 3rd March 2025, you can leverage the Testing and Innovation Incentive (TIS) to support incremental direct mail activity and earn retrospective postage credits of up to 20% for incremental volumes.

Key Incentive Details for the Retail and Travel Sectors

Retail and travel direct mail campaigns capture attention and achieve impressive engagement rates, making them an excellent way to connect with your audience and drive commercial actions. In fact, 87% of consumers are influenced to make online purchases after receiving direct mail, demonstrating its effectiveness in encouraging tangible results.

Who is it for? Customers in Retail or Travel sectors that want to increase their Advertising or Catalogue Mail activity.

Volume Criteria: Advertising Mail: Minimum 100,000 incremental letters/large letters. Catalogue Mail: Minimum 50,000 incremental items.

Volume Cap: Maximum 1 million items over the incentive period.

Incentive Window: 

Applications Open: 3rd February 2025          First Posting Date: 3rd March 2025

Last Application Date: 28th March 2025       Last Posting Date: 2nd May 2025

Key Incentive Details for the Charity Sector

Direct Mail achieves an impressive 95% engagement rate when connecting with audiences in then charity sector. Additionally, 26% of mail campaign items drive a commercial action, making direct mail a highly effective channel for engaging and inspiring your audience.

Who is it for? Charity organisations boosting their Advertising or Catalogue Mail campaigns.

Volume Criteria: Advertising Mail: Minimum 100,000 incremental letters/large letters.                  Catalogue Mail: Minimum 50,000 incremental items.

Volume Cap: Maximum 1 million items over the incentive period.

Incentive Window:

Applications Open: 3rd February 2025         First Posting Date: 3rd March 2025

Last Application Date: 28th March 2025      Last Posting Date: 30th May 2025

Available Retrospective Credits

Application Tips

Providing detailed information in your application can help speed up the process. Here are some key points to include:

1. Objectives and Strategy – Explain why this activity is new or how it fits into your marketing plan.

2. Targeting Details – Share insights into your target audience and creative strategies.

3. Measurement Plan – Provide KPIs, response rate predictions, and expected ROI.

4. Baseline Volume Evidence – Show planned versus incremental volume, with director-level confirmation.

How to Apply

Complete the incentive application form at least 10 days before your planned test start date. Submit the form to your Citipost Mail Business Development Manager or Client Relationship Manager, who will coordinate directly with Royal Mail.

Here to help

If you have any questions or need assistance with your application, our team of experts is here to guide you every step of the way. Contact us today – don’t miss this opportunity to boost your marketing effectiveness while earning valuable postage credits!