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NEW – The Royal Mail Catalogue Incentive

On the 15th August, Royal Mail will be launching a new incentive for customers posting Catalogue Mail. This time sensitive incentive allows participants posting incremental Catalogue Mail across September 2024 to January 2025 to benefit from retrospective postage credits of up to 22.5% for incremental volume and 1.5% for planned volume.

Under the incentive, participants posting incremental Catalogue Mail across September 2024 to January 2025 can benefit from retrospective postage credits of up to 22.5% for incremental volume and 1.5% for planned volume.

Who is this for? Perfect for customers who want to increase their Catalogue Mail campaign volume while earning retrospective postage credits to use against future mail campaigns.

How do you quality?

  • To qualify for this incentive, mail campaigns must be Catalogue Mail and be equal to/or greater than 80% of the advertising mail volume posted between September 23 – January 24 (see below – how baselines are calculated).
  • Mailing must also include either a minimum of 100,000 incremental Catalogue Mail items, or 2.5% of the planned catalogues, whichever is greater.
  • Campaigns must be posted in Trays (according to the T&C’s), and cannot be a Postcard or a One Piece Mailer.

Time period: The incentive posting window runs from the 2nd September 2024 with the last posting date being the 1st February 2025. The incentive application window will close on the 6th January 2025.

How baselines are calculated: 

The Catalogue Incentive is structured to promote incremental Catalogue Mail against a customer’s planned total advertising mail volume, and will be calculated as follows:

  1. Establishing a baseline: Customers must be planning to post at least 80% of the volume they posted between the 05/09/2023 and the 03/02/2024. The 80% is measured against all the advertising mail posted including Catalogue Mail, Advertising Mail and Partially Addressed Mail.
  3. Qualifying for a credit: Customers can qualify for a credit if between the 02/09/24 and 01/02/25, incremental volume is posted above the baseline (point 1) and the incremental catalogues are posted using the Catalogue Mail product. The minimum entry criteria is 100k items or 2.5% of the planned catalogues, whichever is greater.
  5. Achieving a credit rate: If a client qualifies against point 1 & 2, they will earn retrospective postage credits against both their planned Catalogue Mail volume and their Incremental Catalogue Mail volume. The credit rate is determined by the % of incremental Catalogue Mail sent, as detailed in the table below:

Incremental Catalogue Mail % above plan

Discount on planned Catalogue Mail volume

Discount on incremental Catalogue Mail volume

2.50%

0.25%

10.00%

5.00%

0.50%

12.50%

7.50%

0.75%

15.00%

10.00%

1.00%

17.50%

12.50%

1.25%

20.00%

15.00%

1.50%

22.50%

Baseline examples:

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How credits are calculated:

The credit rate is determined by the % of incremental Catalogue Mail items sent above plan. To establish this, Royal Mail ask that applicants declare the planned mail campaign volume to be sent between 02/09/24 and 01/02/25, broken down by Catalogue Mail*, Advertising Mail and Partially Addressed Mail.

For example, if an incentive applicant is planning to post 4m Catalogue Mail items and because of the incentive they will post an additional 700k Catalogue Mail items, that is 17.5% above plan.

If the 17.5% incremental Catalogue Mail items are posted in the incentive period, the applicant will attract the maximum credit rate of 1.5% for the 4m planned Catalogue Mail items, and 22.5% credit for the 700k Incremental Catalogue Mail items.

The applicant must also ensure that incremental catalogue volume is above the 10m baseline. So, in this example the applicant must post at least 10.7m advertising mail items, of which 4.7m must be posted using the Catalogue Mail product.

Example:

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*Applicants must declare items as part of their planned volume, that are eligible for the Catalogue Mail product, even if they had not yet planned to switch from Advertising Mail to the Catalogue Mail product.

Identifying Catalogue Mail

Below are some examples mail campaign types that do and do not qualify as Catalogue Mail:

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Our experts at Citipost Mail would love to help you understand this incentive further and take the stress out of applying. Get in touch with our team today to make significant savings on your peak mail!

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