How we supported luxury retailer, Pampeano, in printing and mailing their Fathers’ day one-piece mailer

The Client:

Pampeano are a luxury retailer, inspired by the rich heritage of unrivalled horsemanship and traditional leather work. Pampeano began by sourcing the finest leather polo equipment from local artisans before working closely with them to develop refined leather pieces that were unique, and inspired by the landscape and cherished artisanal techniques. Pampeano have an online store, selling luxury leather goods for men and women, and pets.

Context:

After designing and printing Pampeano’s first direct mail brochure, the company approached us to support their next marketing mail campaign – a one-piece mailer for Father’s Day. Pampeano wanted to ensure they could advertise a wide range of products from their full catalogue whilst ensuring the marketing mail could be sent using the mail mark economy, advertising mail service to achieve maximum savings on the campaign.

The Approach:

Our print team received the artwork and used their industry knowledge of Royal Mail and print specifications to advise the client on the best way to print their advertising mail. The team ensured the quality of print would be excellent, while also fitting the lowest price Royal Mail advertising mail service specification. We printed the mailer on a 6-page raw fold, 250g silk. To ensure it could be posted using the economy service, we sealed all of the edges of the mailer using environmentally friendly glue to omit the chance of reversion chargers.

The Result:

As a result, Pampeano sent 20,000 copies of their 6-page, one-piece mailer using the mail mark economy, advertising mail service. They were able to advertise a wide range of their products in a high-quality mail piece while saving them a substantial amount of money on their advertising mail.