Tracked vs. Untracked International Mail – Why Tracking Your Mail Makes All The Difference

In today’s fast-paced world, the journey of your mail is just as important as the destination. Whether you’re sending important documents, marketing materials, or customer orders, knowing where your mail is at every step can provide peace of mind and a competitive edge.

Untracked mail might seem like a cost-effective option, but it comes with inherent limitations. Once your mail piece is in the postal system, you lose visibility. You won’t know when it was delivered, if it was delivered, or if any issues arose during transit. This lack of transparency can lead to:

Client dissatisfaction: In the age of instant updates, customers and businesses expect to know the status of their post. Untracked mail leaves them in the dark, potentially leading to frustration and a negative brand experience.

Operational Inefficiency: Without tracking, investigating undelivered or lost items becomes a time-consuming and often futile process. This can strain resources and hinder your ability to resolve issues promptly, if at all.

Missed Opportunity: For marketing campaigns, untracked mail provides no data on delivery rates or landing dates. This makes it very difficult to measure campaign effectiveness, sync your multi-channel efforts, asses your campaign’s ROI and optimise future efforts.

The Power of Tracked Mail

Tracked mail offers a superior solution by providing end-to-end visibility and control over your mail delivery. With tracking, you can:

Enhance Customer Experience: By providing customers with real-time updates on their delivery status through online portals or automated notifications, you build trust and enhance satisfaction. This results in repeat business and positive recommendations.

Improve Operational Efficiency: Proactively identify and address delivery issues before they escalate. Tracked mail allows for quicker resolution of problems, reducing customer inquiries and minimising losses.

Velociti- Citipost’s Signature Tracking Service

Track Your Mail Around the World: Monitor the progress of your mail pieces from collection to delivery with our advanced tracking systems.

Receive Pro-Active Notifications: Stay informed of any delays or issues that may arise during transit.

Access Detailed Reporting: Gain insights into predicted delivery dates from the ideation stage of your campaign, track you mail as it moves around the globe, and understand your mailing’s performance at each stage of its journey.

In today’s competitive landscape, choosing the right mail service can significantly impact your business. The lack of visibility and control from untracked mail can lead to significant inefficiencies. Utilising tracked international mail, such as the Velociti service, offers a superior solution by providing campaign visibility, enhancing customer experience, and delivering valuable insights.

Make the smart choice for your business. Choose tracked mail and experience the difference. Get in touch today to learn more.