Royal Mail Launch NEW Incentives

Maximise the value of your mail campaigns and boost ROI with the latest incentives from Royal Mail.

Royal Mail have published a new Incentive calendar which includes 5 new time limited Advertising Test & Innovation incentives. The Incentives Calendar offers detailed information about seasonal and key event incentives throughout the year, allowing customers to optimise their use and maximise returns on mail campaign investments.

Incentive Calendar

All time limited incentives are offering retrospective postage credits of up to 20% for incremental volume.

Acquisition Incentive – 14th April 2025 – 28th March 2026 – Designed for businesses aiming to acquire new customers, this incentive encourages testing mail campaigns targeting potential new audiences.

Summer Incentive – 19 May 2025 – 1 August 2025 – Encourages businesses to try new advertising mail activities for summer promotions, specifically for summer retail goods, health and beauty products, and holiday finances.

Travel Essentials Incentive – 2 June 2025 – 29 August 2025 – For mail campaigns promoting “travel essentials,” which include holiday apparel, beachwear, travel insurance, and health and beauty products and services for holidays.

Back to School Incentive – 30 June 2025 – 29 August 2025 – Campaigns should support the sale of school uniforms, footwear, sportswear, stationary, computer equipment, lunch boxes, etc

Holiday Incentive – 30 June 2025 – 30 January 2026 – Campaign must relate to cruises, all-inclusive holidays, city breaks, villa holidays, cottage holidays, or adventure holidays.

Incentive Criteria

Minimum Volume Requirements: 100,000 Letters (or 50,000 for charities), or 50,000 Large Letters per incentive.

Maximum Volume: 1,000,000 Letters or Large Letters.

Presentation:  Trays Only

Our team are here to support you with any questions or guidance you may need. For more information, or to apply for any incentive please speak to your Client Relationship Manager or Business Development Manager, or contact our team today.