Unlock the Benefits of Royal Mail Incentives in 2025 with Citipost Mail

Royal Mail continues to offer a range of exciting incentives designed to help businesses maximise the potential of their mailing campaigns. Whether you’re looking to acquire new customers, re-engage lapsed ones, or simply grow your mailing volumes, there’s an incentive tailored to your needs. At Citipost Mail, we pride ourselves on being your trusted partner and experts in navigating these opportunities to deliver the best solutions for your business – we have saved our partners over £2 million through the successful application and optimisation of incentives on their mail campaigns. 

Here’s a quick overview of what’s available from Royal Mail this year:   

• Always-On Test Incentive: This incentive is perfect for businesses continuously exploring innovative mailing strategies, or those that are looking to test a new mailing. It supports companies looking to test new ideas, rewarding them with retrospective postage credits of up to 15%. There are a range of Always-On Test Incentives available to different sectors and types of mail.

• Acquisition and Reinstatement Campaigns: Target new audiences or revive lapsed customer relationships with this specific incentive. Royal Mail are offering higher postage credit rates, up to 20%, for businesses optimising this incentive to grow their client base. 

Growth Incentives: Get rewarded for growing your mail volumes over a 12 month period through qualifying for this Royal Mail incentive. Eligible to all customers sending Advertising Mail, you could save up to 20% by sending incremental mail volumes.

First-Time User Incentives: New to advertising mail? This incentive provides credits for businesses using Royal Mail services for the first time (or after a 24-month hiatus). The First-Time User incentive can reward clients with retrospective credits of up to 20%.

Volume Commitment Rewards: Commit to consistent mail volumes and enjoy rewards that grow with your loyalty. 

Our Citipost Mail team are experts when it comes to incentives. We are here to guide you through these opportunities, ensuring you maximise the value of these incentives while achieving your business objectives. Our team are ready to help you identify the most suitable options and streamline the application process. 

To learn more or apply for any of these incentives, contact us today.