|  Incentives

NEW – The Broadband, Mobile & Banking Card Incentive

Commencing on 30th September 2024, customers will be able to leverage the existing Testing and Innovation Scheme incentive (TIS) to support new direct mail initiatives aimed at promoting Broadband, Mobile and Banking Card products and services. Participants posting incremental volumes presented in trays between October 2024 and March 2025 will benefit from retrospective postage credits of 30%.

Research shows that there has been a healthy uptick* in engagement rates for direct mail within the telecommunications sector since 2021, so this incentive extension is designed to help promote effective marketing to these audiences. This is a great way to promote new services to existing customers, or to test new acquisition campaigns at a critical time in the calendar.

*Source: JICMAIL, Item Database, Advertising Mail, Telco, n=4,817

Who is this for? Broadband companies, mobile service providers and banking companies using, or looking to use, direct mail to promote their products and services.

How do you quality?

  1. To qualify for this incentive, customers need to mail a minimum incremental volume of 250,000 items (i.e. items added to planned direct mail activity) and with a maximum volume of 1,000,000 items per application.
  2. There is a total postage cap of 20,000,000 items for the whole incentive, so the opportunity is limited.
  3. Items must be presented in trays.

Time period:

  1. Applications will be accepted from 30th September 2024. The last posting date for qualifying mail is 28th March 2025. Customers must submit their applications by 14th March 2025.

How much could you earn back on your Publishing mail?

Postal credits of up to 30%.

Our experts at Citipost Mail would love to help you understand this incentive further and take the stress out of applying. Get in touch with our team today to make significant savings on your mail!

 

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FAQs

How will I provide details of my planned volume?

You must provide the planned volume in the application form. Additionally, you will be asked to provide supporting evidence e.g., mailing plan before and after the incentive, internal communication of the volume being added, sign off from a director.

Can I send standard Advertising Mail Mailmark items and qualify for postage credits?

Yes, you can use either Standard or Economy Mailmark Advertising Mail Letter format posted in Trays.

Can I use postcard formats?

Traditional postcards are not eligible, please ask us about the Machinable Postcard and One Piece Mailer options.

How long will my postage credit vouchers be valid for?

Postage credit vouchers are valid for 12 months from date of issue.

 |  Incentives