1st May 2024 | Incentives Save Money on Your Advertising Mail – The Testing and Innovation Incentive Share Save Money on Your Advertising Mail with Citipost Mail With Royal Mail notifying clients that the price of mail is increasing from early summer 2024, we are working harder than ever with our clients to ensure that they are cashing in by using Royal Mail incentives. Our incentives blog series explains, in simple terms, who is eligible for each incentive and explores what you could be saving on your future marketing mail. Best of all, if you mail with us, we will do that hard work for you, supporting you with your application and keeping you updated on the progress throughout. The blog below will walk you through the full suite of Testing and Innovation Incentives (TIS). Royal Mail have a plethora of incentives for testing and innovation, so make yourself a brew while reading through the ‘need to knows’ for how to save money when trying new things with your marketing mail. What does Royal Mail mean by testing something new? Using a mail campaign, customers can either perform tests they have not tried before or innovate the campaign in a way that seeks to improve the performance of the campaign Examples of innovative changes include: creating a seamless way to drive people online, such as including QR codes and digital image recognition for online shoppers; use of printing methods to engage a range of senses, such as taste or smell; using data sets, which can be used to hyper personalise marketing mail. View our Citipost Test and Innovation guide for our tips on ‘How to Innovate’ Read our ‘Innovating Your Direct Mail’ blog for more ideas Test and Innovation (TIS) Incentive Options for Advertisers: Always on Test Incentive – for companies looking to innovate their marketing mail Reinstated Mailing Test Incentive – for companies wanting to reinstate a previous advertising campaign. Advertising Mail – Publishing Magazine Subscription Test – For when you want to try something new with your magazine advertising mail activity ADVERTISING MAIL TEST & INNOVATION – ALWAYS ON TEST INCENTIVE If you are looking to test something new with your mail campaigns, this incentive will let you earn retrospective credits while you get creative. Who is this for? For customers who want to test and innovate by using new strategies in their marketing mail. How do you qualify: Mail a minimum of 4000 items. Send a maximum of 100,000 items for standard tests*. Send a maximum of 1 million items for exceptional tests**. Time Period: A one-off campaign or a series of tests over a period of up to 6 months***. How much could you earn back on your marketing mail? Postage credits of up to 15%. For example, if you were to send 50,000 letters, through the Economy Advertising Mail 70 Mailmark service, you could receive 10% back as postal credits to use on future mail campaigns if you were testing with your existing mail streams. If you were to send 50,000 letters, through the Economy Advertising Mail 70 Mailmark service, you could receive 15% back as postal credits to use on future mail campaigns if you were sending a mail pack that had a radical overhaul and was deemed an exceptional test. Format Products Available Weight Range Advertising Test Incentive (TIS) % Standard rate Exceptional rate Letter Economy Advertising Mail 70 Mailmark 0-100g 10% 15% Large Letter Advertising Mail 70 Mailmark 0-100g 10% 10% Large Letter Advertising Mail 70 Mailmark 101-750g 10% 15% Letter Economy Partially Addressed 70 Mailmark 0-100g 7% 7% Postage credit rates are subject to Royal Mail’s discretion and approval. Postage credits will be awarded as discounts to the access price* only and available as a retrospective credit to use against future mail campaigns. *The access price is the charge Royal Mail apply to every piece of mail entering their network, and this varies by weight and service. * Standard = testing with existing mail streams ** Exceptional = a brand new or incremental mailing, increase in format size, a radical overhaul of mail pack, or testing a new technology. *** Unless you are testing Mailmark Economy for the first time or using Royal Mail’s supplementary Economy offering, in which case the incentive period is until 31 May 2024. Current rates apply until: 31st December 2024 ADVERTISING MAIL TEST & INNOVATION – REINSTATED MAILING TEST INCENTIVE If you are looking to reinstate a mailing campaign to help you reconnect with your customer or acquisition data, this incentive could be for you. Who is this for? For customers who want to reinstate a previous mail campaign. How do you qualify: Post a minimum of 4,000, and up to 1 million, items. (Generally, 200,000 eligible test items will be supported, by Royal Mail; however, up to 1 million items can qualify at Royal Mail’s discretion.) Eligible items must constitute of activity or a mail application that had been removed from a mailing plan and then reinstated Time Period: A one-off campaign or a series of tests over a period of up to 6 months***. How much could you earn back on your marketing mail? Postage credits of up to 15%. For example, if you were to send 50,000 letters, through the Economy Advertising Mail 70 Mailmark service, you could receive 15% back off the access price in the form of a postal credit that can be redeemed against future mailing campaigns. Format Products Available Weight Range Advertising Test Incentive (TIS) % Standard rate Higher rate Letter Economy Advertising Mail 70 Mailmark 0-100g NA 15% Large Letter Advertising Mail 70 Mailmark 0-100g NA 10% Large Letter Advertising Mail 70 Mailmark 101-750g NA 15% Postage credit rates are subject to Royal Mail’s discretion and approval. Postage credits will be awarded as discounts to the access price* only and available as a retrospective credit to use against future mail campaigns. *The access price is the charge Royal Mail apply to every piece of mail entering their network, and this varies by weight and service. *** Unless you are testing Mailmark Economy for the first time or using Royal Mail’s supplementary Economy offering, in which case the incentive period is until 31 May 2024. Current rates apply until: 31st December 2024 ADVERTISING MAIL TEST & INNOVATION PUBLISHING MAGAZINE SUBSCRIPTION TEST JICMAIL data shows that Publishing Mail drives significant commercial engagement. This limited-time TIS offer rewards you for trying something new when sending a new incremental Advertising Mail campaign. You could earn postage credits of up to 30%. Who is this for? For companies wanting to try something new with your magazine advertising mail activity. To Qualify: Test addressed Letters or Large Letter formats, sending a volume of at least 4,000 advertising mail items over the incentive period. Post up to a maximum of 1 million items+ over the incentive period. (+Large Volumes are accepted at Royal Mail’s discretion) Time Period: Applications are being accepted between the 9th of October 2023 to the 14th June 2024. The last posting date is the 28th June 2024. How much could you earn back on your marketing mail? Postage credits of up to 30%. For example, if you were to send 50,000 letters, through the Economy Advertising Mail 70 Mailmark service, you could receive up to 30% off the access price in the form of postage credits redeemable against a future mail campaign Format Products Available Weight Range Advertising Test Incentive (TIS) % Standard rate Higher rate Letter Economy Advertising Mail 70 Mailmark 0-100g 30% NA Large Letter Advertising Mail 70 Mailmark 0-100g 10% NA Large Letter Advertising Mail 70 Mailmark 101-750g 30% NA Postage credit rates are subject to Royal Mail’s discretion and approval. Postage credits will be awarded as discounts to the access price* only and available as a retrospective credit to use against future mail campaigns. *The access price is the charge Royal Mail apply to every piece of mail entering their network, and this varies by weight and service. Current rates apply until: Applications are being accepted between the 9th of October 2023 to the 14th June 2024. The last posting date is the 28th June 2024. Our experts at Citipost Mail would love to help you understand these incentives further and take the stress out of applying for your Royal Mail Incentive. Get in touch with our team today to make significant savings on your advertising mail! 1st May 2024 | Incentives Share
